Which stage of the product life cycle follows Introduction?

Which stage of the product life cycle follows Introduction?

• A. Growth
• B. Maturity
• C. Decline
• D. Development

Answer: (A)

In the product life cycle, the stage after Introduction is Growth. This is when sales begin to rise rapidly as more customers adopt the product and distribution expands. Costs per unit typically fall as production scales up, helping margins improve even if some price competition starts. The focus shifts from creating initial awareness to building market share and reaching new markets or channels. Development happens before the product hits the market, and Maturity comes later when growth slows and competition intensifies; Decline occurs after Maturity as demand declines.

In the product life cycle, the stage after Introduction is Growth. This is when sales begin to rise rapidly as more customers adopt the product and distribution expands. Costs per unit typically fall as production scales up, helping margins improve even if some price competition starts. The focus shifts from creating initial awareness to building market share and reaching new markets or channels. Development happens before the product hits the market, and Maturity comes later when growth slows and competition intensifies; Decline occurs after Maturity as demand declines.